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Your trusted partner for Korean Skincare 

MADE WITH ❤ IN KOREA, VEGAN & CRUELTY FREE

OUR SHOP IS BASED IN BELGIUM 🇧🇪

✿   FREE SHIPPING   ✿

OUR BEST SELLERS

GET READY FOR SUMMER

​🖤 Lightweight cream texture
🖤 Rice extract 30%
🖤 SPF & PA Protection

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SKIN TREATMENT

Skin concerns

ESSENTIALS FOR GLOW AND GLASS SKIN

YOUR TRUSTED SOURCE FOR AUTHENTIC KOREAN SKINCARE PRODUCTS

Our authentic products made in Korea

We're your trusted gateway to authentic Korean skincare, offering curated products directly from renowned Korean brands. 

Cruelty free skincare products

We believe in ethical choices for beautiful skin. Shop confidently knowing our selection is cruelty-free, reflecting our commitment to compassion and quality.

We help you on your skincare journey

Reach out anytime for personalized advice and answers to your skincare questions. Our experts are here to guide you.

We offer a currated selection of skincare essentials

Reliability is our promise. Our dedication to providing only the finest Korean skincare products means you can shop with confidence. 

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The full Korean 10-Step Korean Skin Care Routine

WHY WE LOVE KOREAN SKINCARE

1. Unique and Natural Ingredients

Korean skincare stands out for its utilization of unconventional and exotic components rarely found in Western beauty lines—take Snail Mucin, for example, a substance secreted by snails to safeguard their skin from environmental harm, boasting remarkable benefits for human skin due to its rich composition including Glycolic Acid, Hyaluronic Acid, and Peptides, fostering skin regeneration and overall vitality.

Another distinctive ingredient prevalent in Korean skincare is Centella Asiatica, also referred to as tiger grass, esteemed for its traditional use in Chinese medicine to alleviate skin irritations and promote wound healing, owing to its anti-inflammatory and antioxidant attributes.

Ginseng, a potent root extract cherished for its anti-aging and anti-inflammatory properties, emerges as a sought-after constituent in anti-aging skincare formulas, renowned for stimulating collagen synthesis, enhancing skin elasticity, and addressing uneven skin tone.

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2. Innovation and Technology

Korean skincare thrives on innovation and cutting-edge technology, which is the key to achieving the radiant complexion often showcased on social media platforms like Instagram. These brands consistently stay ahead of the curve by conducting extensive research in skincare, leading to the creation of novel formulas and methodologies tailored to address various skin issues. By continuously refining their formulations, Korean skincare brands not only ensure the authenticity of their products but also preserve their reputation for delivering top-tier, impactful skincare solutions.

3. More is Less

Korean skincare distinguishes itself from Western counterparts through its emphasis on minimalistic ingredients, favoring simplicity over complexity in formulations to cater to skin's essential needs, often featuring shorter ingredient lists devoid of unnecessary additives. Furthermore, many brands are veering away from heavy fragrances, acknowledging their potential to irritate sensitive skin, thus prioritizing gentle, fragrance-free formulations for effective yet gentle skincare solutions.

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4. Sun Protection as Priority

In Korean skincare, sun protection is paramount, with sunscreen being deemed an everyday necessity regardless of weather conditions, as this dedication to shielding the skin from harmful UV rays aids in warding off skin damage, premature aging, and reducing the risk of skin cancer. Renowned for their lightweight, non-greasy formulations, Korean sunscreens seamlessly integrate into daily routines, facilitating consistent sun protection for individuals.

6. Cultural Emphasis on Beauty in Korea

Korean culture highly values beauty and skincare, fostering a thriving K-beauty industry supported by extensive research and development efforts alongside a culture of perpetual enhancement, resulting in a wide array of top-notch skincare offerings and a competitive market landscape that spurs ongoing innovation.

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WE HELP YOU ON YOUR SKINCARE JOURNEY

Unsure which product is best suited for you? Would you like to know more about a product? Our team of professionals is ready to answer all your questions. We are also available to answer any questions you may have after receipt of the product. 

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